Are iPhone ‘Leaks’ a Ploy?

With each year comes a new model of the Apple iPhone. And like clockwork, a few months before the product release, purported images and details of the new phones (and other Apple products) start showing up on various social media.

Would it be right to be suspicious that these “leaks” are simply ploys to generate interest?

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow