In a press release, Avnet’s director of multimedia services (what, your company doesn’t have one?) Bryan Carter suggested the recreated would drive traffic to the otherwise infrequently visited museum.
In trying to explain why the company is underwriting the costs from its R&D budget, Jan Jurcy, Avnet’s vice president of digital communications (you probably don’t have one of those, either), said, “We look at this as another piece of the social media revolution.”
And here you thought they were in the business of selling components.
A scene from Avnet’s virtual museum