‘Greenwashing’

As my friend Joe Fjelstad noted on the TechNet listerv this week, many companies and governments are engaged in what is known as “greenwashing,” the practice of mischaracterizing something as environmentally friendly despite scientific evidence to the contrary.

Joe wrote an article on the subject (link is here). Good man that he is, he even included a couple of references on the subject:

This entry was posted in Hot Wires by Mike. Bookmark the permalink.

About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow