An Era Ends at Siemens

We have been noting for years that, with almost all the world’s major component placement equipment makers on the block, sooner or later, someone was going to be bought (or shut down).

Today, that day came, as semiconductor equipment OEM ASM said it would acquire Siemens’ Electronics Assembly Systems business unit.

“Acquired” is a delicate term: Siemens will actually pay ASM 29 million euros (roughly$37.9 million) to take the money-losing unit off its hands.

Hong Kong-based ASM thinks it can do what Siemens could never master: develop a profitable channel in Asia. Siemens’ highly engineered machines are  generally expensive relative to its Japanese competitors, and attempts to develop a model whereby it could compete on price as well as technology haven’t yet managed to break the string of several successive quarters of (big) losses.

With tens of thousands of machines in place around the world, Siemens’ place in the pantheon of electronics assembly equipment  manufacturers is secure. Today we salute the legacy of the thousands of its engineers who designed some of the best machines the industry has ever seen, and we hope that under ASM’s management, the unit might again return to its former glory.

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About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow