Arabian Nights

Check out this fascinating interview conducted by IT-Arabia with Foxconn Middle East (!) managing director David Shih. The ODM/EMS company has aggressively targeted the Arab and African states, and has in a matter of a couple years established itself as the company to beat. Pay close attention to the comments on branding at the end.

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About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow