Socially Speaking

You might say humans are predisposed to chatting. The art has taken a few twists and turns over time: in the past 50 years the back-fence gossip session gave way to party lines (for some), then to online means so popular and ubiquitous it made AOL for a time one of the most valuable companies in the US.

To be sure, the AOL-style chat rooms were (are?) fun, but ultimately more of a time-waster than a problem solver. (Unless, of course, wasting time is the problem to be solved.) But the basic concept – interacting with peers without leaving the cozy confines of your home – is transcendent. For years, we’ve been working at developing a mechanism that emulates and captures the essence of online shared group communication without all the chaos of a free-form chat room.

At long last, we think we have it.

A year ago, we acquired BeTheSignal, the brainchild of signal integrity guru Dr. Eric Bogatin, in large part for the slick web-based platform he had developed. We rolled that in to Printed Circuit University, our founder and owner Pete Waddell’s vision for a comprehensive website dedicated to training printed circuit board designers, fabricators and assemblers.

On the heels of that acquisition, we began in earnest to develop a unique “moderated chat” environment, under which our readers could engage in question/answer sessions with experts on a particular topic. The idea is simple: Chats are conducted online at a set date and time. Attendees can privately submit questions via email in advance of the chat, or through the site itself while the chat is “live.” The moderator – typically an expert in some aspect of PCB technology – can review the questions and choose which to answer. As questions are answered, they appear online in sequential fashion.

Each chat session will have a specific time length, after which a transcript will be made available for on-demand viewing. Most sessions will last for 60 to 120 minutes. We foresee chat session topics ranging from the broad to the specific. In some cases, the topic will be the driver, such as discussions of market or packaging trends, for example. In other cases, the presenter will be the attraction, because of their “name” and reputation in the industry.

UPMG plans to enlist the leading names in electronics design from around the world to hold chats in their respective regions. The emphasis in most sessions will be on the specific over the general; for example, “layout and routing of cellphone boards” would be preferred to “layout and routing.” (For our advertisers, sponsorships will be available on a one-per-chat basis.)

PCB Chat is a one-of-a-kind opportunity for tens of thousands of industry technologists to come virtually face-to-face with their peers to ask questions and share problems and solutions in real time. Needless to say, we are thrilled at this development. Visit PrintedCircuitUniversity.com for a look, and watch our websites and digital newsletter for the first scheduled chats to be revealed.

Procurement Puzzles

While I’m pleased to see IPC is taking a stand in urging the US State Department to take a harder line when it comes to the potential export printed circuit board design data, it must have been cause for no small amount of angst in Bannockburn over whether IPC should be involved at all.

To bring readers up to speed, IPC seeks to make clear that ITAR covers PCB designs intended for defense equipment.

While it seems patently obvious that PCB data should be on the ITAR list, it puts IPC in the semi-awkward position. The largest PCB supplier to the US DoD is TTM Technologies, with about $170 million in defense sales through the first three quarters of last year. TTM’s largest shareholder is a Chinese national. And TTM’s COO is on the IPC board of directors.

So does IPC support the continued DoD drive for COTS products, keeping with the Perry Initiative of 1994, which some cite as the beginning of the end for the US PCB industry?* (COTS in effect forces prices to their lowest common denominator, which gives certain offshore suppliers a leg up on their US competitors.) Does it seek to aid the competitiveness of a major member? Or does it put the interest of the multinational members that want the lowest prices, regardless of the potential security risks? What about the potential risk to the US PCB infrastructure? Which of these priorities should take precedence?

*I don’t agree, but that’s a different blog.

How Much Would You Pay?

Would you be willing to pay for more “fair-trade” electronics?

The host of This American Life, a public radio show based in Chicago, revives that debate in a recent segment on Mike Daisey —  the author of The Agony and Ecstasy of Steve Jobs  and his visit to Shenzhen (so polluted, it looks like “Bladerunner threw up on itself”).

The issue over China’s labor practices, the show finds, boils down to that question.

 

PCU’s Top 10 of 2011

Here are the 10 most-viewed items on Printed Circuit University in 2011.

1. Essential Principles of Signal Integrity
2. Advanced Signal Integrity Design
3. High Speed Symposium
4. Differential Pair Boot Camp
5. Getting Started with SI
6. A High Speed Design Methodology
7. What Is High Speed and Why Should I Care?
8. Controlling Transmission Line Loss Boot Camp
9. High Performance Multilayer PCBs
10. Separating Myth from Reality in Signal Integrity.

As always, thanks for watching!

GKG: Westward Ho?

Southeast Asian assembly process equipment companies have approached Western markets in fits and starts.

A few have made inroads: From time to time, we have seen JT and Fulongwin soldering equipment at US plants, usually smaller ones (Flextronics is an exception) and often on the US West Coast. But while we’ve been reporting for more than a decade on the availability of literally scores of Chinese-made brands, some of which are very popular in Taiwan and China, it’s still highly unusual to see any make it across the ocean.

Many have been stymied by patent issues that effectively have blocked them specifically from the US and European markets. Another problem is finding good channel partners. From time to time, firms ranging from independent reps like FHP Reps and Bill West to solder paste vendors like Qualitek have tried, with limited success. Service and access to spare parts have been limiting factors.

That’s what makes Friday’s announcement from GKG so interesting. GKG has named Juki as exclusive distributor of its screen printers in the Americas. Known primarily for its placement equipment, Juki has been inching toward a full-line offering for the past couple years, having begun distributing Intertec’s selective soldering equipment in 2009.

For years, DEK and Speedline have dominated the Western printer markets, with Asys/Ekra in third with an estimated 10% share. Juki’s track record and never-say-die approach to selling makes it a formidable competitor. However, Juki has many of the same distributors as Speedline, and it is unclear that they will give up the latter for a new player.

But the real prize may be the emerging South America market. As Juki CEO Bob Black told us, “In Latin America, out major competitors are offering complete lines. To be competitive, we need to do the same.” And Juki has the breadth and depth in its service department that many standalone reps have not.

Keep an eye on this.

January Issue Now Available

Hi, and Happy New Year!

Our January issue is now available. Highlights this month include a profile of APCT, the Silicon Valley board shop; a recap of Productronica (including highlights of the new fab equipment); a fabricator’s take on rebuilding America’s manufacturing base; plus some great technical columns on centroid files and designing flex boards.

Here’s the link to the online version, or if you’d prefer the digital version, click here.

Happy reading!

New Blog Link

We’ve begun linking to Henry Livingston’s “Counterfeit Parts” blog. Livingston is an engineering fellow and technical director at BAE Systems Electronic Systems, where he is responsible for overseeing engineering activity for specifying components and evaluating their suitability for military and aerospace applications. He also is BAE’s subject matter expert in component engineering field, and is widely published on component reliability assessment, obsolescence management, semiconductor industry trends and counterfeit electronic components.

No Counterfeits, No Excuses

In a move that already is causing no small degree of consternation, President Obama last Saturday signed a new law that places the onus squarely on the Pentagon’s supply chain for ensuring all electronics components in all defense products are legitimate.

The bill, part of the 2012 National Defense Authorization Act, requires that the Department of Defense, the Department of Homeland Security and their contractors  “detect and avoid counterfeit parts in the military supply chain.”

Counterfeits have been a known problem for years. (CIRCUITS ASSEMBLY has been warning of the issue at least since I came aboard in 2005.) I was personally told by a QA manager at one prime contractor that no less than a fourth of all the parts in some of its systems were suspected to be faked or otherwise out of compliance. And workshop after workshop told the tale of rivers of parts being shipped as e-waste to China, primarily the Shenzhen area, where they were separated and stripped from circuit boards, cleaned (usually in polluted water), sanded and remarked, and then resold into the supply chain. In a keynote at SMTAI in 2010, Tom Sharpe of independent distributor SMT Corp. noted some 29,000 incidents of counterfeits were reported to the US Department of Commerce between 2005 and 2008.

But the turning point, according to some analysts, was a Nov. 8 Senate Armed Services Committee hearing at which Congress heard compelling testimony on the sheer volume of fakes in the US military supply chain, including the results of a Government Accounting Office sting operation targeting electronics parts counterfeiters.

The evidence spurred Committee Chairman Carl Levin (D-MI) and Sen. John McCain (R-AZ) to lead a bipartisan effort to act. The result: legislation that establishes a program of enhanced inspection of electronic parts imported from any country determined by the Secretary of Defense to be a “significant source of counterfeit parts” in the DoD supply chain. The bill further requires defense contractors to establish policies and procedures to eliminate counterfeit electronic parts from their supply chains, and for the DoD to adopt policies and procedures for detecting and avoiding counterfeit parts in its own direct purchases.

Most important, the new law states those contractors that fail to detect and avoid counterfeits, or fail to exercise adequate due diligence, can be debarred. Furthermore, contractors can no longer charge the DoD for rework or related costs to remove and replace counterfeit parts, and they are held liable for any remedies required, regardless of where the counterfeit entered the supply chain.  The law affects all contractors at all tiers and is not limited to direct acquisition of parts. In other words, an EMS firm would be responsible for the counterfeit solder mask (yes, that happens) on a PCB it sourced from a fabricator in Asia (yes, that happens too).

Counterfeiting runs the gamut from the mundane to the highly sophisticated. In some cases, the trickery is performed by crude remarking and easily caught by a diligent inspector with an eye loupe. But at the upper end, it has evolved into a wholly systemic problem; again, we have been reporting on the “fourth shift” at various semiconductor factories, where workers build parts using legitimate materials and lines, but those parts are not subject to rigorous inspection and are sold “out the back” to unscrupulous third parties. In one egregious episode, VisionTech Components administrator Stephanie McCloskey was sentenced to prison and her boss, Shannon Wren, died of a drug overdose after facing similar charges for duping the US government in a long-running scam.

There is no question the supply chain has found counterfeit detection and prevention an expensive and difficult undertaking. XRF, chemical or laser etching and DNA marking are three of the more sophisticated means, although each adds time and cost to traditional inspection methods.

But the problem is too pervasive, and the risks too great, to whine about the costs. Counterfeiting has gotten completely out of hand. For those reasons, we welcome the bill and its well-conceived structure that puts the onus not on the taxpayer (via pass-along costs) but on the supplier, where it belongs. If this means contractors will have to start relying more on known-good suppliers, well, that’s not a bad thing either. I’ve seen far too many instances of high-level buyers at OEMs and EMS companies searching for parts on LinkedIn to be confident that the auditing many claim to have in place is being taken seriously.

The Top 5 From 2011

5. “Equipping the PCB Design and Supply Chain with 21st Century Data,” by Keith Felton and Hemant Shah. Electronics data transfer never gets old.

4. “Nano-Coatings for Stencils,” by Dr. Ricky Bennett. Nano-coatings took the industry by storm in 2011. Some 20 years after they were first conceived, nano-coatings have finally arrived.

3. “Benefits of an EMS for the EMS,” by Scott Mazur. “EMS” in this case also stands for environmental management system. Mazur, a Benchmark Electronics engineer, tackles this most important area.

2. “Testing the Mettle of Stencil Foils,” by Chrys Shea. Shea never disappoints.

And coming in at number one:

1. “Are Current Qualification Practices Adequate?” This QA opus, by Ephraim Suhir, Ph.D. and Ravi Mahajan, Ph.D. , has been so popular, it already ranks among our top 5 all time.
Well done, everyone! And thanks for reading.