This week marks a new era for PCB UPdate. Beginning with this issue, we will publish each day.
The increased frequency is just one of the many changes we are implementing. You probably already noticed the fresh, sleeker design. The new look takes into account the best research on online news, and builds around how readers actually navigate, scan or read the Web pages. The goal, as always, is to make the content more accessible, readable and enjoyable.
Weâ€™re also broadening the content. Throughout the life of PCB Update, weâ€™ve included only material that appeared in our own UP Media Group publications or on our Web sites. That, too, is changing. Weâ€™ll begin rounding up the top stories, as well as others of interest, from other Web sites around the world. So now PCB Update will truly be a one-stop shop for all the news you need or want to know each day.
In addition to the expanded coverage, there’s much more in-depth market data, including a weekly update of the all-important metals prices, from which much of our industryâ€™s raw material costs are derived. Youâ€™ll also get more frequent reports on other key indicators â€“ such as components, bare boards, and electronics equipment orders â€“ all collated into one easy-to-read table.
What many media sites and newsletters forego is opinion. Through our printed publications, we have them in spades, and now PCB UPdate readers will have easier access to them, too. The columnists who make up the heart of the respective magazines will be brought front and center, with three highlighted each day. Going forward, the knowledge and opinions of these experts in everything from design to fab to assembly and test will be delivered right to your mailbox each morning.
Finally, thereâ€™s a new face behind the curtain. Ronda Faries, known to some of you as the former editor of Printed Circuit Design (now Printed Circuit Design & Fabrication), will take over as editor for PCB Update. (Be sure to include her in any news announcements; firstname.lastname@example.org.)
This week, we should have plenty to cover. The editors of Circuits Assembly and PCD&F are in Germany for the biennial Productronica show. The Munich-based event remains the granddaddy of them all, with 40,000-plus attendees expected. Weâ€™re looking forward to bringing you the latest in all the show happenings each day.
Weâ€™re thrilled to launch this new chapter and bring you PCB UPdate each day. As always, we welcome your feedback.