‘Now and Forever’

“[A] good argument can be made for having a strategy.”

That’s how the editor-in-chief — repeat — editor-in-chief of a publication in our industry led off his April issue’s editorial (which, by the way, arrived on my desk today — did they forget for three weeks to mail it?). And no, it wasn’t tongue-in-cheek. And it gets worse from there. There’s so much going on the industry, and thus so much to write about, I am amazed at the grasping at straws that takes place by what are supposed to be informed industry observers.

As my old boss at SMT used to chortle when he’d read patently obvious statements presented as new wisdom, “now and forever.”

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About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow