“[A] good argument can be made for having a strategy.”
That’s how the editor-in-chief — repeat — editor-in-chief of a publication in our industry led off his April issue’s editorial (which, by the way, arrived on my desk today — did they forget for three weeks to mail it?). And no, it wasn’t tongue-in-cheek. And it gets worse from there. There’s so much going on the industry, and thus so much to write about, I am amazed at the grasping at straws that takes place by what are supposed to be informed industry observers.
As my old boss at SMT used to chortle when he’d read patently obvious statements presented as new wisdom, “now and forever.”