The Beatles may be England’s most famous brand, but that doesn’t mean Apple Computer must concede its own, similarly famous moniker.
A British judge today ruled that Apple Computer’s use of its fruit logo to promote its iTunes brand did not violate a 1991 agreement with Apple Corps Ltd., which oversees the famous band’s commercial interests (link here). (Apple Corps. is owned by Paul McCartney, Ringo Starr, Yoko Ono and the estate of George Harrison.)
Under the 1991 deal, Apple Computer paid Apple Corp. $26.5 million for certain rights to the logo.
iTunes has sold more than 1 billion songs, but none of them Beatles tunes.