Apple’s Next Bite?

Great piece in Slate on the rise of the netbook craze and its pros and cons for the PC industry.

The reward, especially as companies like Apple reportedly consider a move into the loss-cost, stripped-down PC market, is greater market share and a renewed interest in buying computers at a time when the market could absolutely use some good news.

The risk, however, is the Forrest Gump-like devices (in that their presence outstrips their capability), will suck all the innovation out of the market, leaving little in the way of profits for future R&D.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

One thought on “Apple’s Next Bite?

  1. Apple company forecasted will be have a big drop in global revenue in 2009 without any profit anticipation.

    Steve Jobs will die in second quarter 2009 and Apple share will be drop to the worst bottom line in middle of 2009.

    Total Apple sales in 2009 will out and fall in the worsen level since it’s found.

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