About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

Grounded! What The Electronics Industry Can Learn from Airlines

Anyone who has boarded a plane in the past several months knows this all too well: the near-term future of airlines is up in the air.

From smallest to largest, all the carriers have been dramatically affected by the post-Covid rebound in passenger air travel. Delta and United Airlines each cut 30% of their respective staff in 2020.

And while many observers point to the attractive buyouts the carriers dangled before critical employees (read: pilots) as means to cut costs amid the mass groundings during the pandemic, employment has shot up over the past 18 months.

Take Delta, for instance. The second-largest airline in the world has hired 18,000 new employees since January 2021. But even with its staffing back to 95% of what it was pre-Covid, capacity reportedly is some 10 percentage points lower. Reason: it takes time to train the newbies.

“The chief issue we’re working through is not hiring but a training and experience bubble,” said Ed Bastian, CEO, Delta.

And the more complicated the job, the longer the training period. Which reveals yet another crack in the fuselage: a lack of trainers. To wit: American says its pilots are basically stuck waiting for training classes to open up, as the number of new hires far outpaces the available slots. The backlog is said to be six months or more.

The issue runs so deep, it has its own name: the Juniority problem.

United has gone on the offensive, blaming — who else? — the government. United chief operating officer Jon Roitman estimates “over 50% of our delay minutes and 75% of our cancels in the past four months were because of FAA traffic management initiatives.”

But all this comes back to the industry’s lack of foresight — or unwillingness — to continue to invest in its workers during the inevitable economic cycles.

You know where I’m going with this.

The PCB industry is historically boom/bust. We are coming off a run of very strong years, and the forecast, according to Dr. Hayao Nakahara, the preeminent researcher in the industry, continues to look bright.

But the graying of the industry is very real, and its long past time OEMs invested in recruiting and training the next generation of designers, design engineers and manufacturing engineers. (And yes, I am pointing at OEMs, since they are top the of the pyramid and ultimately their needs are the driver for the rest of the supply chain’s decision-making.

Let’s learn from the airlines, or, more precisely, their mistakes. It’s time for the push to onboard the next generation of engineers to take flight.

Conductor Sizing Software: How Much is Knowledge Worth?

My name is Mike Jouppi and I am the sole owner of a software application for sizing electrical traces in Printed Circuit Boards.  A description of the application is here.  

I would like to sell this software application and all of the material that went into creating it.  My company has developed 68 design charts.  It also has the capability to create charts for any technology and tools to import the results into the software application.

The electronics design community has started to recognize the importance of the pre-design phase of conductor sizing.  Altium has incorporated IPC-2152 for trace sizing and has training on the topic.  There are many calculators on the Web that are applying IPC-2152 design charts.

Unfortunately, very few understand the physics behind what they are employing as a tool and continue to add confusion to the electronics design community.

If you are interested in contacting me for a conversation on this topic and having a discussion about purchasing my company’s software, my email and phone number are provided below.

Mike Jouppi

Thermal Management LLC

303-359-3280

www.thermalman.com

Irene Sterian: In Memoriam

I am heartbroken to share the news that Irene Sterian passed away on May 8. Irene was director, technology and innovation development at Celestica, and before that held engineering roles at IBM.

But she is better known as the always cheerful mentor to younger engineers through SMTA, the REMAP technology accelerator she founded, and before that, NGen Canada,  Canada’s Advanced Manufacturing Supercluster.

She is survived by her husband, three children, brother and mother, not to mention legions of colleagues and friends.

For details on how to remember her, please click here.

Done Deal

The Printed Circuit Engineering Association (PCEA) today announced it has closed the acquisition of the functional assets of UP Media Group Inc., including its industry leading publications and trade shows.

The deal, which was announced during the PCB West conference and exhibition last October, includes the annual PCB West and PCB East trade shows; PRINTED CIRCUIT DESIGN & FAB (PCD&F) and CIRCUITS ASSEMBLY magazine; the PCB UPdate digital newsletter; the PCB Chat podcast series; the PCB2Day workshops and webinars; and Printed Circuit University, the dedicated online training platform.

Printed Circuit Engineering Association (PCEA) (pcea.net) is a nonprofit association that promotes printed circuit engineering as a profession and encourages, facilitates, and promotes the exchange of information and integration of new design concepts through communications, seminars, workshops, and professional certification through a network of local and regional PCEA-affiliated groups. PCEA serves the global PCB community through print, digital and online products, as well as live and virtual events. Membership is free to individuals in the electronics industry.

If You Thought Foxconn Is Just a Manufacturer …

… Think again.

Foxconn, the world’s largest EMS/ODM, with annual revenues now topping $200 billion (!), said this week it now has more than 54,000 invention patents worldwide.

Some 63% of them have been issued in the US (17,600 patents) and Japan (16,200).

Among the most common technology areas:

  • Computer accessories 17%
  • Semiconductors 14%
  • Processing and detection technologies 13%
  • Robots and optoelectronics equipment 12%
  • Display equipment 11%

If you wonder what the end-game is, think worldwide monopoly.

What’s Old is News

God love the Internet.

Nothing ever ages. Or, better said, anything can be reborn in a moment.

Take for instance, today’s report in DigiTimes.

“India officials are allegedly subsidizing US$10 billion in semiconductor manufacturing, according to Reuters citing knowledgeable sources.”

A quick review of Reuters stories over the past 90 days show no such reporting, however.

Is DigiTimes wrong?

Nope. But one must go back to Mar. 31 to find the piece: “India is offering more than $1 billion in cash to each semiconductor company that sets up manufacturing units in the country as it seeks to build on its smartphone assembly industry and strengthen its electronics supply chain, two officials said.”

This happens a lot, actually. I got a kick out of a recent recycling by multiple industry news aggregators that claimed Epec has acquired NetVia.

“Hmmm,” I thought. “That’s weird.” Because I am pretty confident that already happened.

And sure enough, that deal dates to November 2020.

What happens is that aggregators use alerts to find news, and crawlers sometimes bring old information back to the surface. Unsuspecting or inattentive editors grab the “new story” and link to it for that day’s newsletter.

And everything old is new again.

Gray Mattered

I am sad to report the passing of Foster Gray, the brilliant Texas Instruments engineer who over his 41 years earned eight patents, 27 technical publications, and four published papers.

I worked with him at IPC, where he participated or led dozens of standards and round robin studies, and he was always prepared and always a gentleman.

His obituary can be seen here.

The ‘Seers’

It’s always interesting when the seers, also known as the industry’s journalists, get together for a chat.

Hosted by Mike Konrad, I joined Trevor Galbraith, Phil Stoten and Eric Miscoll to discuss post-pandemic production, innovations in our industry, supply chain and labor shortages, and of course, some predictions.

The podcast can be listened to or downloaded from PCB Chat here: https://upmg.podbean.com/e/rm-76-meet-the-press/

Or, if you are really brave, you can see us in action here:

EMS on Overdrive

The EMS industry has posted several straight months of what some consider excessively high book-to-bill ratios. The April peak of 1.62 has only marginally fallen over the past couple months and, as of this writing, was 1.48 in June, the most recent data available.

As a refresher, the ratio is calculated by dividing the amount (in dollars) of bookings by the amount in shipments. In other words, if over a set time period a company gets $110 worth of orders and ships $100 worth of product, its book-to-bill ratio would be 1.10. A ratio over 1.0 is considered an indicator of future market growth.

So a positive ratio is a good sign, generally speaking, but too much of a good thing makes folks nervous. And ratios in the 1.40 and above range are historically at the high end.

Some are concerned of an overheated market, but conversations with several leading EMS firms suggest instead that OEMs are offering longer forecasts, which are inflating the numerator. For instance, if the typical window was six months, it might be nine or even 12 months now. That pushes more “orders” into the data pile, but it’s a mathematical anomaly, not a sign of double-booking.

I don’t expect the sky to fall, at least this time.

An Antidote to a Complex Environment

Years ago, ahead of a US election, I used this space to pen an open letter to the new president. I wrote that the race for office was heated and intense, but the winner should put aside any ill feelings and work toward the betterment of all Americans.

The column was timed to hit readers’ desks in November, just after the election results were announced. Magazine deadlines being what they were, of course, I wrote it in early October – more than four weeks prior to election day. In short, I submitted it to the printer having no clue who was actually going to win.

More than a few readers didn’t catch that little nuance, and they filled my inbox with screeds both positive and negative about the outcome, projecting their own biases on my musings and utterly missing the point I was trying to make about leadership.

Since then, I’ve stayed away – far away – from anything that even hints of politics, sensing it’s too charged a subject to use even as a metaphor for a larger point.

So, when an industry friend whom I respect more than he will ever know suggested I write an editorial about electronics companies requiring vaccination, and, in his words, “come out swinging in favor of it,” my first reaction was indifference.

Then we conducted a survey of US readers and found just under 60% plan to attend face-to-face events this year, and the top reason for staying home is, of course, Covid-19. That’s no way to get business done, not when there’s a perfectly good vaccine – more than one, actually – available and in most cases free.

As Covid-19 cases increase across the nation, primarily with unvaccinated persons, it’s hard not to be frustrated at the current state of the world. This is a largely preventable disease, , provided we choose to prevent it.

Although I will probably pay dearly for using this space as a soapbox for something that goes beyond electronics engineering, I can’t keep quiet knowing just how badly it’s affecting our industry, not to mention our world.

With that, I strongly encourage all companies – not just US-based ones – to mandate vaccinations for all workers, full-time, part-time and contract-based. Any visitors to their offices should be required to show proof of vaccination too. 

I realize that the unvaccinated have their reasons, and I’m not going to argue with them. But let it be known I wholly disagree with their stance. We must ensure we are doing everything we can to protect the health of our employees and each other. It’s time to take a stand.