Do As We Say …

Since the launch of IPC Printed Circuits Expo in 1994 and the subsequent debut of Apex in 2000, IPC has consistently touted its ban on hospitality suites as means to hold down exhibitor costs and keep the playing field level. And year after year, the grousing from attendees (and not a few exhibitors) gets louder about how, well, the fun of shows past is simply not there.

So it shouldn’t come as much of a surprise that IPC is giving in. Well, sort of.

At this year’s show, you, too, can sponsor the IPC hospitality suite, otherwise known as the 50th Anniversary dinner.

That’s right: for $500 to $2000, you can “show your support for the accomplishments of the industry over the past 50 years by sponsoring this prestigious event.”

Leave it to IPC to turn a moment intended to recognize the contributions of its members into just another pitch for bucks.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow