Humans vs. Technology: Who’s Driving?

CNET has this little nugget today, an interview with Don Norman, in which the former vice president of Apple’s Advanced Technology Group says, “For years I used to say, ‘We shouldn’t have to adapt to technology, it should adapt to us.’ I now believe that’s wrong. We shouldn’t have to adapt to arbitrary technology. On the other hand, so much of our modern life has been a major adaptation to the technology surrounding us, whether it’s heating systems, lights, telephone, or television. … The issue is not how tech-savvy you are, or how quick you pick up to it. I believe these are things that often take many hours to master…You just didn’t want to spend the next 20 hours of your life mastering it.”

Good stuff.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow