Main Man

Dear Tim Main,

Thank you for your willingness to leave, in your words, $50 million to $75 million in potential sales “on the table” during your November quarter.

We understand material shortages always are frustrating, and it’s ever-so-tempting to cut corners by poking in the dark nooks and crannies of the industry looking for spare parts.

For it is said parts that tend to be, how to say it nicely, “faked.” And bad parts tend to do bad things, like fail in the field. That’s exactly what gets manufacturing companies in trouble — and engineers and purchasing people fired.

That extra $50 million to $75 million in revenue will make your February quarter look that much better. And while your customers might not be pleased, your customers’ customers — aka me — will be.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

One thought on “Main Man

  1. Very smart decision, alternate choice of revenue now with grey market components = Rma downside next quarter

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