Marks’s Car

Former Flextronics CEO Michael Marks has resurfaced, this time as chief executive of Tesla Motors.

It’s safe to say Tesla has a different model than Flextronics: the startup company is slated to roll out the first of its electric cars with starting prices of $98,000. I’m looking forward to seeing how Marks approaches this latest challenge — and whether he’ll outsource anything to his former company.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow