ODMs-OEM Gap Narrows Further

OEMs have long been told that, as their suppliers, EMS companies would not compete with them.

Then EMS companies added design services. “We won’t compete with our customers.”

Then EMS companies added full turnkey services. “We won’t compete with our customers.”

Then EMS companies added logistics services. “We won’t compete with our customers.”

Then EMS companies started calling themselves ODMs.
We won’t compete with our customers.”

I think all pretenses are over. Check out this latest report from DigiTimes from the Embedded World trade show, where Pegatron exhibited an all-in-one dashboard for smart driving vehicles.

Still not competing? Think again.

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About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow