PCB West Opens Doors, Eyes

It was 103 degrees in San Jose last week, but inside the action was even hotter.

We had a terrific time at PCB West. Attendance was up markedly — 26% for the exhibition and 35% for the conference. Signal integrity remains a major area of interest, although during the PCB Designers Roundtable — cosponsored by the good folks from the Silicon Valley Designers Council chapter — it was revealed that perhaps one-third of designers don’t actually perform SI analysis. (It’s left for someone else to do.) Proponents, including the ubiquitous Rick Hartley, stressed that all designers should perform some level of SI.

Also revealed: a large percentage of designers continue to manually route their boards, despite evidence showing autorouters could save time. Whether they do so because they are trying to protect their jobs is certainly understandable, but the notion that autorouting could free up resources that could then be used in other areas (such as SI analysis) bears consideration. 

Many of the technical sessions that accompanied the trade show were packed as designers and process engineers took advantage of the free sessions to glean valuable information on reducing layer counts, thermal management, post-assembly cleaning, and CAD-CAM. In one eye-opening presentation, Don Trenholm of Custom Analytical Services literally ran out of time showing slides of various counterfeited components.

And a quick shout-out to the fellows at SFM Technology, who hail from my hometown of Champaign, IL, and whom I only spoke with for a moment because those pesky customers kept showing up to look at their ECAD-MCAD tools.

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About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow