Productronica Consensus: Market Improving

Day 3 of Productronica brought steady traffic that, while still somewhat behind years past, was a relief to still-anxious exhibitors.

Almost across the board, the more than 80 companies we spoke with see 2010 already emerging as a brighter year. The strong consensus is that the worst is past, and while there remain certain structural problems — including major banks’ inability or refusal to reopen credit lines — business is picking up in most sectors, led — perhaps surprisingly — by automotive.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow