Viva Apex!

Apex is moving to Las Vegas — finally.

I strongly salute the move. A trade show has three components: 1) branding itself, 2) getting people there, and — once they show up — 3) keeping them there.  As for 1, Apex is a well-known brand. Regarding 3, it’s incumbent on 2. Downtown Los Angeles is a dive; the show couldn’t continue to exist in that space. No one was excited about it, and the attendance drop persisted.

Already, I have heard from dozens of people — all positive — who saw our news piece on the Las Vegas transition. Folks are excited about Vegas. And a little excitement is what the show needed.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association ( He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow