Watch Me

Juki has introduced what it is calling an online video library to show off some of its machines.

I really like this move, and in fact, am surprised more companies haven’t done it.

Now to be sure, these videos are product demos, not true training aids. There is the occasional nugget of good technical info shared, but not so much that someone could consult the library to answer a specific question.

That said, I think this is headed in the right direction. The web has decent video capability, so let’s take advantage of it! The future of training lies in having a full-fledged series of videos showing operators just how to perform a task. It’s cost-effective, quick for users, and allows a level of detail topped only by a service visit. A few enlightened companies like BEST Inc. have been doing this for years; more should follow their lead.

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About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow