What’s Your Q?

We’ve added Merry Elrick’s just-launched EMS Buzz blog to our blogroll.

Merry writes on B2B marketing for Q Circuits, an EMS company based in the north Chicago suburbs. Some recent topics are on customer loyalty in a recession and the impact of Google’s dealings in China.

One key graf of hers bears repeating:

You cannot, repeat, cannot, control what your stakeholders see or hear any more even if you don’t like what it is. The Internet, social media, instantaneous news and our way of life in the 21st century simply preclude the concept of control. China is like brands of yore, sending out carefully crafted messages to the marketplace through tightly controlled channels.

I’m looking forward to reading more from a new voice on the EMS scene. Read her here.