What’s Your Q?

We’ve added Merry Elrick’s just-launched EMS Buzz blog to our blogroll.

Merry writes on B2B marketing for Q Circuits, an EMS company based in the north Chicago suburbs. Some recent topics are on customer loyalty in a recession and the impact of Google’s dealings in China.

One key graf of hers bears repeating:

You cannot, repeat, cannot, control what your stakeholders see or hear any more even if you don’t like what it is. The Internet, social media, instantaneous news and our way of life in the 21st century simply preclude the concept of control. China is like brands of yore, sending out carefully crafted messages to the marketplace through tightly controlled channels.

I’m looking forward to reading more from a new voice on the EMS scene. Read her here.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow